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Pinterest Reports a 52 Percent Spike in Vegan Pins

The social media platform implemented new tools to make finding vegan posts easier after discovering a growing interest in cruelty-free living.

Social media platform Pinterest revealed this week that its users pinned 52 percent more vegan recipes year over year—with pins for dairy-free recipes up by 88 percent. Pinterest used these statistics to make it easier for users to find vegan recipes through its visual discovery tool called Lens. Lens now recognizes ingredients and full dishes—such as fresh strawberries or prepared vegan meals—and suggests similar pins. Users can now also search Pinterest based on ingredients already in their home to generate recipe suggestions. Currently, the platform is promoting several vegan recipes such as Vegan Bang Bang Broccoli, Vegan Black Bean Brownie, and Vegan Creamy Pasta on its homepage. Last year, the company predicted that the biggest trend in 2017 would be jackfruit, due to a 420 percent increase in pins related to the meat-replacing plant.

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Plant-Based Investors Unite to Form Influential Group

Trade group Plant Based Food Association welcomes 10 leading investment groups to help advance the vegan revolution.
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Vegan Burger Brand Incentivizes Restaurants with Cash

Impossible Foods asks fans to demand its vegan burgers at their local restaurants with a $200 incentive.
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Tyson Raises Stake in Vegan Brand Beyond Meat

The meat company is looking to expand its holding in the vegan company as the plant-based protein industry continues to boom.
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UK Supermarket Launches Vegan Mince Pies

Just in time for Christmas, Asda creates a new plant-based alternative to the traditional British sweet snack.
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Farm Sanctuary Gala Invites Attendees to Wear PJs

Animal-rights organization Farm Sanctuary hosts its first virtual charity gala, where guests can attend the function from their couch while enjoying dinner courtesy of vegan meal delivery service Veestro.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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