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Pinterest Reports a 52 Percent Spike in Vegan Pins

The social media platform implemented new tools to make finding vegan posts easier after discovering a growing interest in cruelty-free living.

Social media platform Pinterest revealed this week that its users pinned 52 percent more vegan recipes year over year—with pins for dairy-free recipes up by 88 percent. Pinterest used these statistics to make it easier for users to find vegan recipes through its visual discovery tool called Lens. Lens now recognizes ingredients and full dishes—such as fresh strawberries or prepared vegan meals—and suggests similar pins. Users can now also search Pinterest based on ingredients already in their home to generate recipe suggestions. Currently, the platform is promoting several vegan recipes such as Vegan Bang Bang Broccoli, Vegan Black Bean Brownie, and Vegan Creamy Pasta on its homepage. Last year, the company predicted that the biggest trend in 2017 would be jackfruit, due to a 420 percent increase in pins related to the meat-replacing plant.

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IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
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Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
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NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
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Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
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POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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