--%> Beyond Burger Expands to 280 Safeway Stores
News

Beyond Burger Expands to 280 Safeway Stores

Beyond Meat's vegan burger patties will soon be available at the meat department in supermarket chain Safeway across California, Nevada, and Hawaii.

Starting next week, Beyond Meat’s plant-based Beyond Burger will be available in 280 Safeway supermarkets across Northern California, Nevada, and Hawaii. Previously, the sought-after burger patties were only available at select Whole Foods Markets—in both the meat department and in traditional plant-based product display areas—and through restaurants such as Veggie Grill and Next Level Burger, and on-campus at Yale University. Beyond Burger’s CEO Ethan Brown hopes the expansion will introduce the plant-based patties to a new segment of shoppers. “The expansion of The Beyond Burger into a mainstream, conventional grocer like Safeway really speaks to the continued shift in consumers' appetites and purchasing patterns,” Brown said. As the plant-based burger continues to expand its distribution channels, Brown said its price (currently $5.99 for two patties) will drop to be competitive with animal-based burgers in the next five years. “That’s when things will really get interesting,” Brown said. With the addition of Safeway, Beyond Burger is now available at 650 stores nationwide and at vegan retailer Green Common in Hong Kong.

More News

Kylie Jenner Goes Vegan

The mega-celebrity vows to ditch animal products and eat vegan tacos and nachos instead.
Read More »

Stella McCartney to Replace Silk with Vegan Fibers

The vegetarian designer will debut a dress made entirely from vegan, yeast-based silk at New York's Museum of Modern Art in October.
Read More »

KFC's New "Whole Chicken" Commercial Backfires

The fast-food chicken chain inadvertently helps people make the connection between KFC's wings, thighs, and breasts—and the intelligent animals killed to make them.
Read More »

Vegan Burgers Shake Up New Zealand's Meat Industry

Innovators in Silicon Valley are creating meat and dairy alternatives that a prominent executive says will pose major threats to New Zealand's animal-agriculture industry.
Read More »

"Wagyu" Cows Fed Expired Milk Chocolate

"Japanese-style" cows are fed a mix of expired Cadbury's milk chocolates, other candy, and cookies—in amounts that are the human equivalent of one bar of chocolate per day.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »