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Danone Backs Multi-Million Dollar Vegan Ice Cream Ad

Vegan ice cream brand So Delicious is about to compete with dairy brands on a whole new level.

Dairy brand Danone launched an expansive, multi-million dollar campaign entitled “Nothing Compares” to promote its newly acquired vegan ice cream brand, So Delicious. In partnership with marketing agency Duncan Channon, the campaign will run as 15-second videos, print ads, and sound bites on multiple platforms—including online radio outlet Pandora, national lifestyle magazines, and social media site Facebook. “‘Nothing Compares' is a bold declaration of confidence that decadence and wellness can absolutely go together,” Duncan Channon’s executive Anne Elisco-Lemme said. The aim of the campaign is to reach beyond those that already consume a dairy-free diet and focus on the superior taste of So Delicious’ flavors such as Salted Caramel Cluster Cashew Milk and Cookie Dough Coconut Milk by tempting audiences with close-up shots of the ice cream, a similar approach to traditional dairy ice cream ads. Danone completed its $10 billion acquisition of WhiteWave—parent company of So Delicious, Silk, Alpro, and Vega—in April, and announced shortly thereafter that it would divert its advertising budget from dairy to focus on its plant-based brands.

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NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
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Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
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Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
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UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
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Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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