Vegan Ice Cream Takes Internet by Storm

At least 20 major media outlets have covered vegan "nice" cream in the last three days, thanks to a video created by The Associated Press.

While delicious vegan ice cream is not news to the cruelty-free crowd, the rest of the internet discovered it this week after The Associated Press (AP) published a video, and accompanying text feature, to profile what it called “nice” cream. AP focused on several key players, including ice cream shops Van Leeuwen Artisan Ice Cream and Chloe’s Soft Serve Fruit Co., ice cream brand Ben & Jerry’s, and New York’s iconic vegan eatery Blossom, to illustrate the expanded reach and acceptance of vegan ice cream in recent years. “We used to hide that we were vegan or say it just for the vegans who wanted to see it was for vegans,” Chloe’s CEO Michael Sloan explained. “Now we promote that it’s vegan.” Dena Wilmette, senior innovation and communications manager for ice cream brand Ben & Jerry’s—which now sells an entire almond milk-based vegan line—echoed Sloan’s sentiment. “This is no longer just about a small group of people,” Wilmette said. “More and more people are adding these types of products into their lifestyle.” Blossom co-founder Ronen Seri said that public understanding about veganism has come a long way in the last decade. “‘Vegan’ used to be like a foreign word," Seri said. "People used to think you were eating lettuce. We get so many people coming here who are not vegans at all and when they taste the food they're like, 'Wow, I didn't know it could taste that good.’” Since going live on July 3, AP’s ice cream feature has been reposted by media outlets such as Michigan’s The Detroit Free Press, Massachusetts’ The Berkshire Eagle, Kansas’ The Topeka Capital-Journal, and California's The Fresno Bee.

Photo courtesy of Sweet Ritual

More News

Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.
Read More »

The New Yorker Recounts the History of Tofurky

The acclaimed publication spotlights the 22-year legacy of the vegan holiday roast in time for Thanksgiving.
Read More »

7-Course Vegan Feast Party Bus Hits the SF Bay Area

The Om Bus—complete with an open bar and live music—will take guests on a scenic tour of San Francisco after a massive outdoor feast featuring Mexican-inspired vegan favorites.
Read More »

Punk Band Anti-Flag Cooks Vegan Thanksgiving Live

Musicians Chris No. 2 and Justin Sane cook Brussels sprouts, cornbread-stuffed acorn squash, and balsamic-glazed carrots in a new video made to promote kindness to animals.
Read More »

Starbucks Unveils Vegan-Friendly Holiday Hot Cocoa

The coffee chain is celebrating the holidays with the new Toffee Almondmilk Hot Cocoa.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »