News

Midwest Vegan Eatery Creates Copycat Big Mac

St. Paul's J. Selby's "Dirty Secret" is made with two all-"beaf" patties, special sauce, lettuce, cheeze, pickles, and onions, and served on a vegan sesame seed bun.

New St. Paul, MN-based vegan restaurant J. Selby’s fast-food copycat dishes, including a vegan version McDonald’s’ Big Mac, are gaining widespread media recognition and traction among locals. The restaurant's “Dirty Secret” is made with the help of meat and cheese from vegan shop The Herbivorous Butcher and features two "beaf” patties, coconut-oil based “cheeze,” lettuce, pickles, onions, and a dairy-free special sauce, and is served on a vegan sesame seed bun. Another copycat menu item is its “Soyclone” (or J. Selby’s’ take on Friday’s dairy-filled Cyclone milkshake), made with soy-based soft serve ice cream. “This is not a health food restaurant by any means,” the restaurant’s front-of-the-house manager Lindsey Johnston said. “We’re showing that you can incorporate plant-based foods into your diet without going out of your comfort zone.” J. Selby’s opened earlier this year to massive crowds that forced it to close and quickly re-open with more staff to keep up with demand. While millennials shun the traditional Big Mac, in recent years, several vegan eateries around the country have duplicated the plant-based version of McDonald’s’ iconic burger, including Plant Power Fast Food’s “Big Zac” in San Diego, and Doomies’ "Vegan MacDaddy" in Los Angeles.

More News

Veganism Fueling Global Demand for Coconut Milk

The coconut milk industry is expected to boom as the world population continues to steer clear of cow's milk.
Read More »

Abused-Animal Sanctuary in Mississippi Gets a Facelift

Newly reimagined Hope Animal Sanctuary features 20 tiny houses that serve as comfortable habitats for rescued animals.
Read More »

Utah Mayor Goes Vegan to Set Example for Citizens

Park City Mayor Andy Beerman will not consume animal products for 10 days—and possibly beyond—to show city residents that plant-based eating is easy.
Read More »

UK Makeup Guru Says Vegan is "The Right Thing to Do"

Jessica Rose urges makeup artists to use only vegan products to avoid supporting animal exploitation for vanity's sake.
Read More »

Karlie Kloss Touts Beyond Burger as the Future of Meat

The Victoria's Secret supermodel—and founder of female empowerment brand Kode with Klossy—visits Beyond Meat's California production facility and chats with Top Chef winner Brooke Williamson about the revolutionary plant-based patty.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »