Vegan Beyond Burger Expands to 600 Kroger Stores

The plant-based patty triples its distribution and is now available in the meat aisle in 1,300 stores nationwide.

Vegan company Beyond Meat announced today that its famed Beyond Burger will now be available at 600 Kroger (and Kroger-owned) supermarkets across the country. Following Beyond Burger’s expansion to 260 Safeway stores this May (in addition to its availability at select Whole Foods Markets nationwide), the vegan patty is now sold in the meat department at 1,300 supermarkets across the country. "We are grateful to see Kroger place the Beyond Burger in the meat aisle," Beyond Meat CEO Ethan Brown said, "where consumers are accustomed to shopping for burgers and believe this is an important step in broadening the way people think about, and define, meat." The plant-based “bleeding” burger first debuted in a Colorado Whole Foods Market last year and sold out in approximately one hour. Brown has ambitious plans for his popular burger in the coming years and says that expanding its distribution channels will help bring the current price ($5.99 for two patties) down to be competitive with animal-based burgers. As for availability in the service sector, Beyond Burger is currently featured on the menu of expanding vegan chain Veggie Grill, Chicago chain Epic Burger, vegan eatery Next Level Burger, nationwide movie theater Alamo Drafthouse, and all dining halls at Yale University.

More News

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »

Australia's First Vegan Hotel Restaurant Opens in March

New eatery Alibi—featuring a menu developed by vegan restaurateur Matthew Kenney—will occupy the ground floor of Ovolo Hotel in Sydney.
Read More »

Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »