UK Grocery Chain Expands Vegan Cheese Line

Sainsbury's adds a new vegan blue cheese to its existing line after the supermarket chain experienced overwhelming demand for dairy-free cheeses.

British supermarket chain Sainsbury’s will add a vegan blue cheese flavor this fall to its existing private-labeled Deliciously FreeFrom line. The market launched the line last year and reported that sales of its vegan cheeses exceeded expectations by 300 percent. Sainsbury’s attributed some of the buzz around its vegan cheese line to an accidental marketing campaign wherein a disgruntled customer posted a 1,000-word comment on the company’s social media page last year stating that coconut-based cheese is not real cheese, suggesting that it should be called “Gary or something.” The company’s followers sarcastically adopted the name, and Sainsbury’s played along by photoshopping the word “Gary” onto packaging photos of its vegan cheeses. “When ‘Gary’ went viral last year, the positive response from customers was fantastic,” Sainsbury’s product developer Alexa Masterson said. With the addition of the new blue cheese flavor, Sainsbury’s line now includes eight plant-based options, including a cheddar-style with caramelized onions, soft cheese-style, and Greek-style feta.

More News

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.
Read More »

Boston Celtics' Kyrie Irving Adopts Plant-Based Diet

The professional basketball player reveals he is moving away from animal products this season to fuel his performance.
Read More »

Lack of Vegan Menus Top Complaint at UK Hotels

Independent hotel review company The Good Hotel Guide found that lack of vegan options is a top gripe among hotel guests.
Read More »

Vegan Makeup Brand for POC Raises $1 Million

Mented founders Amanda Johnson and KJ Miller became the 15th and 16th African-American women to raise that much in capital funding.
Read More »

Natalie Portman Urges Award Show Attendees to Go Vegan

The vegan actress delivered a moving award-acceptance speech urging everyone to consider a plant-based diet.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »