UK Grocery Chain Expands Vegan Cheese Line

Sainsbury's adds a new vegan blue cheese to its existing line after the supermarket chain experienced overwhelming demand for dairy-free cheeses.

British supermarket chain Sainsbury’s will add a vegan blue cheese flavor this fall to its existing private-labeled Deliciously FreeFrom line. The market launched the line last year and reported that sales of its vegan cheeses exceeded expectations by 300 percent. Sainsbury’s attributed some of the buzz around its vegan cheese line to an accidental marketing campaign wherein a disgruntled customer posted a 1,000-word comment on the company’s social media page last year stating that coconut-based cheese is not real cheese, suggesting that it should be called “Gary or something.” The company’s followers sarcastically adopted the name, and Sainsbury’s played along by photoshopping the word “Gary” onto packaging photos of its vegan cheeses. “When ‘Gary’ went viral last year, the positive response from customers was fantastic,” Sainsbury’s product developer Alexa Masterson said. With the addition of the new blue cheese flavor, Sainsbury’s line now includes eight plant-based options, including a cheddar-style with caramelized onions, soft cheese-style, and Greek-style feta.

More News

Starbucks to Release Plant-Based Food Line this Year

Heeding the demands of animal-rights group Compassion Over Killing (and at least 30,000 people ), the international coffee chain announced it would launch a plant-based food line during its shareholder meeting.
Read More »

World's Last Male Northern White Rhino Dies

Horn poaching has led to the decimation of the rare subspecies of African rhino, with only two females left on Earth.
Read More »

Virgin Trains Debut Their First Vegan Cooked Breakfast

Commuters in the United Kingdom can now enjoy a hot pot of vegan hash browns, beans, mushrooms, and spinach aboard west coast Virgin Trains.
Read More »

50 Percent of Meals at One CA School District are Vegan

Children in Santa Barbara school cafeterias are raving about vegan brand Hungry Planet's soyrizo quesadillas, crispy chicken burgers, spaghetti and meatballs, beef nachos, and chicken alfredo.
Read More »

YouTube Stars Rhett and Link Veganize Arby's

The comedy duo's wildly popular Good Mythical Morning YouTube series heads to Arby's, Wendy's, and McDonald's for the vegan edition of their segment Fast Food Secret Menu Hacks.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »