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Supermarket Credits Vegan Mince Pies for Sales Surge

UK supermarket Asda's line of vegan mince pies were a hit with consumers during the holiday season.

British supermarket Asda credited its vegan mince pies for an increase in sales during its Christmas quarter. During the final three months of 2017, Asda’s sales rose by 0.5 percent when compared to the same period in 2016. Made with raisins, festive spices, and shortbread crust, the plant-based alternative to the traditional British treat debuted at Asda in December and was available in a pack of six frozen pies for $1.20 during the holiday season. According to Asda chief executive Roger Burnley, the new product appealed to customers due to its taste, value, and vegan-friendliness. “[It] helped attract over 348,000 new customers to our stores in December and meant we were the only one of the big four [supermarkets] to retain our market share,” Burnley said. Last year, UK-based supermarket Sainsbury credited its 300-percent sales spike to its new line of vegan cheese.

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Tesco Sells 2.5 Million Vegan Meals in 20 Weeks

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Nevada Steakhouse Debuts Vegan Menu

Hank's Fine Steaks & Martinis added a separate menu with plant-based cauliflower steaks, stuffed eggplant, and two decadent desserts.
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Aussie Pub Creates Vegan Filet-O-Fish

Eatery Two-Bit Villains now hosts weekly vegan pub nights complete with plant-based popcorn chicken, nachos, and a vegan version of the popular fish-based sandwich.
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Friday's "Felicia" Opens Vegan Version of Chipotle

Actress-turned-vegan-chef Angela Means Kaaya to re-open Jackfruit Cafe—which she previously operated out of a doughnut shop—this summer.
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Meaty Vegan Shop Sister Seitan Opens in UK

New woman-owned restaurant Sister Seitan is slinging vegan chicken burgers and mac and cheese in Kent.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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