Supermarket Credits Vegan Mince Pies for Sales Surge

UK supermarket Asda's line of vegan mince pies were a hit with consumers during the holiday season.

British supermarket Asda credited its vegan mince pies for an increase in sales during its Christmas quarter. During the final three months of 2017, Asda’s sales rose by 0.5 percent when compared to the same period in 2016. Made with raisins, festive spices, and shortbread crust, the plant-based alternative to the traditional British treat debuted at Asda in December and was available in a pack of six frozen pies for $1.20 during the holiday season. According to Asda chief executive Roger Burnley, the new product appealed to customers due to its taste, value, and vegan-friendliness. “[It] helped attract over 348,000 new customers to our stores in December and meant we were the only one of the big four [supermarkets] to retain our market share,” Burnley said. Last year, UK-based supermarket Sainsbury credited its 300-percent sales spike to its new line of vegan cheese.

More News

Brooklyn's Vegan President Pushes to Ban Bologna

Eric L. Adams introduced a resolution that would ban disease-promoting processed meat at New York City public schools.
Read More »

Director Kevin Smith is Now a Non-Animal Eater

The Clerks director has officially ditched all animal products after a devastating heart attack made him reconsider his dietary habits.
Read More »

Ed Sheeran Buys Vegan Domino's Pizza for Dedicated Fans

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart's vegan cheese to its menus.
Read More »

UK Doughnut Chain Opens an All-Vegan Outpost

The new plant-based location of doughnut shop Crosstown in London aims to make cruelty free doughnuts that rival the “real” thing.
Read More »

Zac Efron Thrives on a Purely Plant-Based Diet

The High School Musical actor reveals that ditching animal products has improved his metabolism, sleep, and exercise routine.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »