Many Tobacco Farmers Are Turning to Chickpeas
Due to the increased consumption of hummus, a rise in the demand for chickpeas is affecting Southern agriculture.
Sabra Dipping Co., the nation’s largest maker of hummus, is currently in efforts to increase chickpea production in Virginia, largely considered “tobacco country,” in order fortify its supply of the versatile legume. Currently, the company is dependent on purveyors heavily concentrated in the Pacific Northwest, rendering the crop vulnerable to shortages and weather issues. According to The Wall Street Journal, Virginia officials have been seeking new cash crops due to declining cigarette sales in recent decades and the subsequent decrease in tobacco farming. The hummus industry, however, has seen dramatic growth in America in recent years—last year, Sabra’s hummus sales increased about 18 percent, and the domestic harvest of chickpeas increased 51 percent from the previous year.
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More Flashbacks
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- '50s Style Vegan Diner Opens in Michigan
- Vegan Chicken Nugget Startup Raises $1 Million
- Impossible Foods Makes First International Debut
- Cleveland Chef Debuts Bitchy Vegan Homo Cooking Show
- Vegan Girl Scout Thin Mint Chickpea Snacks Debut in June
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- Postmates Ends Deliveries of Foie Gras
- New Vegan Market Opens in South Florida
- Beyond Sausage Debuts at All Whole Foods Nationwide
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