Many Tobacco Farmers Are Turning to Chickpeas
Due to the increased consumption of hummus, a rise in the demand for chickpeas is affecting Southern agriculture.
Sabra Dipping Co., the nation’s largest maker of hummus, is currently in efforts to increase chickpea production in Virginia, largely considered “tobacco country,” in order fortify its supply of the versatile legume. Currently, the company is dependent on purveyors heavily concentrated in the Pacific Northwest, rendering the crop vulnerable to shortages and weather issues. According to The Wall Street Journal, Virginia officials have been seeking new cash crops due to declining cigarette sales in recent decades and the subsequent decrease in tobacco farming. The hummus industry, however, has seen dramatic growth in America in recent years—last year, Sabra’s hummus sales increased about 18 percent, and the domestic harvest of chickpeas increased 51 percent from the previous year.
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More Flashbacks
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- Study: Young People Optimistic About a Meat-Free World
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- Green Day and Kat Von D Collaborate on Vegan Eyeliner
- All-You-Can-Eat Vegan Pizza Night Hits Liverpool
- Danone's New Vegan Brands Drive $760M Profit Spike
- Steakhouse Debuts Vegan Menu to Attract New Diners
- Vegan Cupcakes Debut at Starbucks
- Escaped Brooklyn Bull Rescued by NJ Sanctuary
- Dietitian-Backed Vegan Support Program Debuts in US
- Leonardo DiCaprio Invests in Vegan Brand Beyond Meat
- Boston Celtics' Kyrie Irving Adopts Plant-Based Diet
- Lack of Vegan Menus Top Complaint at UK Hotels
- Vegan Makeup Brand for POC Raises $1 Million
- Natalie Portman Urges Award Show Attendees to Go Vegan
- Vegan Chocolate Hummus Raises $600K on Shark Tank
- Cadbury Heir Launches Vegan Avocado Chocolate Bar
- Meat-Free Apartment Complex to Open in Russia
- Vegan Chickpea Snack Brand Raises $10 Million
- Popular Shoe Brand Launches New Vegan Line
