VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Texas Hospital First in State to Promote Vegan Diet

In cattle country, Texas' Midland Memorial Hospital is promoting a plant-based plan to help its patients prevent and cure disease.
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The Flame Broiler Restaurant Chain Adds Vegan Option

The 180-location restaurant updated its menu for the first time in 21 years ... with a vegan option.
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Off-Broadway Play to Honor Vegan Activist Dick Gregory

Recording artist John Legend will write and produce an original song for the production.
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Mainstream Shoe Brand Launches "Non-animal Collection"

Popular show company Vagabond debuts a spring 2016 line that contains zero animal products.
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New Matthew Kenney Restaurant Slated For May Opening

Arata will open Memorial Day weekend in Maine and joins the restaurateur’s growing plan-based empire.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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