VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Pea Protein Highlighted on Popsugar

Vegan protein source is being praised for its high nutrient content and versatility.
Read More »

Virtual Reality Slaughterhouse Haunts NPR Writer

With the help of virtual reality, Barbara J. King goes inside of a pig slaughterhouse at the Sundance Film Festival.
Read More »

Plant-Based Blogger Is New Face of Leather Bag Campaign

UK blogger sensation Delicious Ella is partnering with luxury leather designer for new campaign, inciting outrage among her fans.
Read More »

Top Google Search in Iowa: "Is Bernie Sanders Vegan?"

Iowans interested in whether the presidential top runner's diet matches his progressive politics.
Read More »

Grub Street Podcast Focuses on Veganism

Popular food news outlet discusses how the New York dining scene is moving away from meat.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »