VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Leonardo DiCaprio to Rally for Beef Ban

Actor partners with Hindu group to raise awareness of beef's environmental and ethical issues.
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Bon Appétit Picks Top Vegan Chocolate Bars

Food publication gives top honors to three vegan bars that editors loved during vegan recipe development.
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Fall Out Boy Drummer Joins New Vegan Band

New hardcore band Sect to promote vegan messages through album debut due out this August.
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Dun-Well Doughnuts Expands to Manhattan

Popular vegan doughnut shop will have a new outpost in the East Village.
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CNN Names Hottest Global Vegan Food Destinations

India, Israel, and—you guessed it—Portland among top picks.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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