VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Punk Rock Drummer Rolls Out Vegan Food Truck

David Witte from thrash band Municipal Waste will be serving vegan cheese-slathered chimichangas streetside in Richmond, VA.
Read More »

Vegan Cinnamon Roll Shop to Open in Pennsylvania

Cruelty-free bakery Cinnaholic will bring its DIY cinnamon rolls to Lancaster county in July.
Read More »

Target Pulls Hampton Creek Off Shelves

The retail giant disabled registers to discourage shoppers from purchasing the company's vegan condiment Just Mayo, and 19 other products.
Read More »

Vegan Brand Named First Zero-Waste Facility of Its Kind

Earth Island—the production facility for iconic vegan brand Follow Your Heart—becomes the first plant-based manufacturer in the nation to receive Gold Level Zero-Waste certification.
Read More »

Impossible Burger Debuts at 11 Burger Bars in Texas

Burger chain Hopdoddy adds the popular plant-based patty to its menus in Austin, Dallas, Houston, and more.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »