VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Veganism Fueling Global Demand for Coconut Milk

The coconut milk industry is expected to boom as the world population continues to steer clear of cow's milk.
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Abused-Animal Sanctuary in Mississippi Gets a Facelift

Newly reimagined Hope Animal Sanctuary features 20 tiny houses that serve as comfortable habitats for rescued animals.
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Utah Mayor Goes Vegan to Set Example for Citizens

Park City Mayor Andy Beerman will not consume animal products for 10 days—and possibly beyond—to show city residents that plant-based eating is easy.
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UK Makeup Guru Says Vegan is "The Right Thing to Do"

Jessica Rose urges makeup artists to use only vegan products to avoid supporting animal exploitation for vanity's sake.
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Karlie Kloss Touts Beyond Burger as the Future of Meat

The Victoria's Secret supermodel—and founder of female empowerment brand Kode with Klossy—visits Beyond Meat's California production facility and chats with Top Chef winner Brooke Williamson about the revolutionary plant-based patty.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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