VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

World's First 24-Hour Vegan Drive-Thru Debuts in June

Canada's Globally Local will serve vegan versions of Big Macs and Whoppers at its new late-night location.
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H&M Names "Wineleather" a Global Changemaker

Italian company Vegea Vegetal Leather creates vegan materials from grapes left over from the wine industry.
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White Castle Rolls Out New Vegan Black Bean Slider

The tiny sandwich joins White Castle's original veggie slider option as the chain expands its plant-based options.
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Vegan BBQ Turns Into Proper Sit-Down Restaurant

Portland's Homegrown Smoker will bring re-imagined versions of its vegan tempeh Reuben and Shepard's Pie to the St. John's neighborhood this summer.
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Chickpea Startup Gets $8 Million Capital Boost

Plant-protein company Nutriati received a sizable investment from firms in London, San Francisco, Los Angeles, and Virginia to help bring its in-demand products to market.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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