VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Ireland's Former President Urges Young Leaders to Go Vegan

Mary Robinson says, "Eat less meat or no meat at all."
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McDonald's Shuts Down at a Children's Hospital

Kentucky's Kosair Children's Hospital takes a step toward eliminating fast food.
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NFL Says Vegan Players are "Breaking the Mold"

National Football League promotes David Carter and Griff Whalen for breaking common "beefy" stereotypes.
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Number of Doctors Interested in Vegan Nutrition Quadruples

Record attendance at a plant-based nutrition conference shows an unprecedented interest in fighting disease by prescribing a vegan diet over pharmaceuticals.
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Vegan Chalk Challenge Goes Global

Over 2,700 people are set to participate in the Worldwide Vegan Chalk Bomb this weekend.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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