VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Vegan to NY Gov: "Stop Subsidizing Cheap Milk"

Farm Sanctuary founder Gene Baur demands that governor Cuomo end $90,000 milk subsidies at NY State Fair.
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Federal Rules for Lab-Grown Foods Linger In Limbo

As cultured meat and dairy products get closer to market, government agencies grapple with regulatory questions.
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Washington State to Kill Wolf Pack to Protect Profits

Culling of the endangered grey wolves will eliminate one of the remaining 19 packs in the state.
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Slaughterhouse Worker Jailed for Cruelty

Anthony Bagshaw pleads guilty to 24 counts of animal cruelty and will serve a 10-month prison term.
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ColourPop Launches Vegan Lipstick Line

Karrueche Tran’s KaePop collection includes three Ultra Glossy Lip colors and an Ultra Matte Lip color.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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