VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

Brazilian Meat Producers Caught in Global Scandal

The world's largest meat producers adulterated rotten meat with acid and bribed inspectors to get health certification.
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Farm Sanctuary Kicks Off Plant-Powered Run

This summer, athletes nationwide will be challenged to "outrun cruelty" by demonstrating that vegans are fast and strong.
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Cinnaholic Sold 300k Vegan Cinnamon Rolls in 2016

People customized hundreds of thousands of cinnamon rolls at the 13 nationwide locations of the vegan bakery franchise.
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Sausage Executive Says Future is Plant-Based

Applegate's Nina Asoudegan thinks diversifying the meat-based company to include more plant protein will help move the company into the modern era.
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Impossible Burger Expands to 11 Restaurants

The "bleeding" burger is now available at three more Northern California eateries, and is increasing its production facility in hopes of expanding to 1,000 restaurants by year end.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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