VegNews Daily

Beyond Meat Has Its Sights Set on the Deli Counter

The up-and-coming faux meat company plans to cater to a consumer-base that has a “cultural love affair with meat.”

Beyond Meat’s CEO and founder Ethan Brown was recently featured at the Wired Business Conference in New York City, where he spoke about his entrepreneurial aspirations to make his faux-meat a permanent replacement to animal products. Brown, who has a team of food scientists working for him and the financial backing of Twitter co-founders Biz Stone and Evan Williams, noted that his product has all the qualities of chicken, and will prove to be superior to farm-raised food due to its ecological and economical benefits. Brown wants Beyond Meat out of the “penalty box” veg section of grocery stores, and behind the deli counter—he currently has his sights set on the nearly 90 million green-friendly “flexitarians” who have omnivore proclivities.

 Comments

PETA: Go Vegan and We’ll Pay Your Water Bill

After thousands of Detroit residents have their water shut off, PETA steps in to show the connection between water consumption and animal agriculture.
Read More »

Joan Jett Event Raises $7,000 for Farm Sanctuary

Vegan songstress sells out fundraising event in Sacramento.
Read More »

First Vegan Food Truck to Open in Houston, TX

Kickstarter campaign helps launch the city's first vegan eatery on wheels.
Read More »

Wall Street Journal: Why the Price of Meat is Skyrocketing

Need one more reason to go vegetarian? The cost of meat continues to rise.
Read More »

Isa Chandra Moskowitz Opens Vegan Restaurant

Modern comfort food awaits at the new all-vegan eatery in Omaha, NE.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »