VegNews Daily

PETA Uses CGI to Show the Suffering of Film Apes

The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.

PETA’s 98% Human is a 34-second video of an ultra-realistic, computer-generated ape pacing around an interrogation room as actor Adrien Brody narrates the existence of primates who perform in films: “Stolen from his mother at birth. Beaten and abused behind the scenes. He’ll end up discarded in a roadside zoo. Could you live this life?” The advertisement implements handgun imagery to insinuate the theme of suicide, but poses a solution to animal exploitation in the film industry through the use of CGI. A white on black caption “No real apes were used in this commercial” appears on screen to emphasize the point. The advertisement effectively parallels the ape’s suffering to a human’s through the use of an animation technique in which 3D artists traced over a human actor’s facial features, giving the primate the countenance of a depressed person, Adweek reports.

Phot credit: Ecorazzi

 Comments

All-Vegan Cheese Shop Opens in Los Angeles

West Hollywood welcomes Southern California’s first artisan nut-based cheese store.
Read More »

Oakland, CA Bans Bullhooks, Follows Los Angeles' Lead

Northern California city outlaws cruel tool used on circus elephants.
Read More »

Animal Rescue Bar Named "Product of the Year"

Delicious charity nutrition bar gives away half of proceeds to non-profit organizations.
Read More »

Movie of the Year: Cowspiracy

Documentary exposes hypocrisy of environmental groups that ignore animal agriculture.
Read More »

Sweet Philanthropy: Vegan Treats

Award-winning vegan bakery makes the cakes and gives them, too!
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »