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PETA Uses CGI to Show the Suffering of Film Apes

The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.

PETA’s 98% Human is a 34-second video of an ultra-realistic, computer-generated ape pacing around an interrogation room as actor Adrien Brody narrates the existence of primates who perform in films: “Stolen from his mother at birth. Beaten and abused behind the scenes. He’ll end up discarded in a roadside zoo. Could you live this life?” The advertisement implements handgun imagery to insinuate the theme of suicide, but poses a solution to animal exploitation in the film industry through the use of CGI. A white on black caption “No real apes were used in this commercial” appears on screen to emphasize the point. The advertisement effectively parallels the ape’s suffering to a human’s through the use of an animation technique in which 3D artists traced over a human actor’s facial features, giving the primate the countenance of a depressed person, Adweek reports.

Phot credit: Ecorazzi

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