VegNews Daily

PETA Uses CGI to Show the Suffering of Film Apes

The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.

PETA’s 98% Human is a 34-second video of an ultra-realistic, computer-generated ape pacing around an interrogation room as actor Adrien Brody narrates the existence of primates who perform in films: “Stolen from his mother at birth. Beaten and abused behind the scenes. He’ll end up discarded in a roadside zoo. Could you live this life?” The advertisement implements handgun imagery to insinuate the theme of suicide, but poses a solution to animal exploitation in the film industry through the use of CGI. A white on black caption “No real apes were used in this commercial” appears on screen to emphasize the point. The advertisement effectively parallels the ape’s suffering to a human’s through the use of an animation technique in which 3D artists traced over a human actor’s facial features, giving the primate the countenance of a depressed person, Adweek reports.

Phot credit: Ecorazzi

Canada Gets Its First Vegan Vending Machine

The grab-and-go machine, housed inside of a sports center, will be restocked daily with freshly prepared meals and snacks made by British Colombia-based eatery The Green Moustache Organic Café.
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Anthony Bourdain Says Plant Foods Help End World Hunger

The chef is critical of the Impossible Burger—which he has not sampled—but understands the world-changing effects of replacing animal foods with plant-based protein.
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France Bans Use of "Meat" for Plant-Based Products

Plant-based food companies in France will now face a $370,000 fine for using "meat," "sausage," "bacon," or any other term legislators have deemed is connected to meat marketing.
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Israeli Salami Brand Debuts Vegan Meat Line

Food company Soglowek will donate 20 percent of its profits from the new plant-based line to support the efforts of SuperMeat—an Israeli company working to develop slaughter-free meat.
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Vegan Burger Bar Pops Up for Earth Day

Earthie's Drive Thru is planting a tree for every Impossible Burger they sell.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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