Australia Day Lamb Ad Stirs Controversy

Annual advertisement created to drive lamb consumption in Australia sparks debate over violence.

An advertisement from Meat & Livestock Australia hoping to influence more Australians to eat lamb in celebration of Australia Day has sparked controversy among vegans. The ad features news journalist Lee Lin Chin and revolves around the idea of using armed militiamen to bring expat Australians home for the holiday to eat lamb. The controversial portion focuses on an Australian expat who states he is now vegan, to which a militiaman responds by using a flamethrower to set what looks like a kale salad on fire. The complaints lodged about the ad center around the unnecessary use of violence to promote eating lamb. In regards to the food advertisement, Fiona Jolly from Australia’s Advertising Standards Bureau said that “ads cannot contain violence unless it’s relevant to the service or the product being advertised.” If the bureau finds that the advertisement violates its ethical standards, the ad may be modified or removed altogether. The ad also shows lamb chops—the post-mortem ribs of a baby sheep—being grilled on a barbeque.

More News

Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.
Read More »

Toronto's Vegan Bake-Off Crowns Best Plant-Based Bakers

Dessert lovers devoured cakes, brownies, and macarons in an effort to crown the city's best vegan bakers.
Read More »

MLB Ballparks Nationwide Debut New Vegan Options

This season, baseball fans can snack on vegan nachos, Impossible Burgers, cauliflower cheesesteaks, and more at stadiums across the country.
Read More »

Daiya Debuts Line of Vegan Ice Cream Bars

The vegan brand expands its product line to include ice cream, burritos, new yogurt options, and cheese sticks.
Read More »

Cory Booker Dishes on Whole Food Plant-Based Journey

The outspoken vegan New Jersey Senator takes to social media to encourage his fans to be kind to themselves and others.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »