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Italy's Largest Market to Implement Vegan Section

Future Conad stores will feature an entire section of vegan products prominently displayed near their large produce section.

New supermarkets to open under the Consorzio Nazionale Dettaglianti (Conad) Italian retail brand will feature a dedicated vegan section placed prominently near the produce aisle. This reconfiguration, according to sales manager Valentino Colantuono, is being implemented in an effort to serve a growing number of vegan customers. “Every time we open a new supermarket, we give more importance to the fresh produce section,” Colantuono said. “Demand is continuously increasing. Our new stores will have a vegan section from now on, and we will also try to adapt the old ones.” A dedicated vegan products section is a step in the right direction, but in 2011, Germany became home to Veganz—Europe’s first entirely vegan supermarket—which announced its intent to open an outpost in Portland, OR with a clothing store and restaurant in the coming months.

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