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Forbes Profiles Longtime Vegan Company

Follow Your Heart—Makers of VeganEgg and Vegenaise—are spotlighted as key innovators in the business publication.

In a recent feature in business media outlet Forbes, writer Larissa Zimberoff outlines how vegan company Follow Your Heart has been successfully selling products such as Vegenaise for 40 years. The writer also posited that the environment in which vegan companies are currently operating has changed. “Suddenly, vegan products are hot, and venture-backed competitors have surfaced,” Zimberoff said before citing venture-backed vegan companies such as Hampton Creek and Kite Hill. While Zimberoff reveals that competition in the vegan industry has expanded, she places value on the pioneering work of legacy businesses such as Follow Your Heart, which continues to release innovative products such as VeganEgg (coming soon in liquid form), parmesan cheese, and gluten-free flour tortillas. Vegan companies are experiencing an influx of capital from food giants, as evidenced by General Mills’ $18 million investment in vegan cheese maker Kite Hill and Danone’s acquisition of Whitewave—a company that attributes the bulk of its profits to its plant-based holdings such as So Delicious and Silk.

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LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
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Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
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Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
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Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
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Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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