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London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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Farmers Feed Cows Skittles as "Cheap Carbs"

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Veggie Burger Sales at Nordic "McDonald's" Quadruple

Sweden's popular chain fast-food restaurant Max introduced four meatless burgers last year and saw sales soar.
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New York Grilled Cheese Co. Debuts Vegan Option

The Florida-based shop launches a vegan melt to meet vocal customer demand.
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Eating Hot Red Chilli Peppers Prolongs Life

Mounting evidence points to the plant's life-preserving powers in protecting against obesity, cardiovascular disease, and more.
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Universal Shuts Down A Dog's Purpose Premiere

The production studio pulled the plug on this weekend's movie premier after a video of distressed German Shepherd went viral.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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