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London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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100,000-Square-Foot Vegan Block Party Hits LA

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Luxe Shop Debuts Vegan Avocado-Shaped Ice Cream

London's luxury gelato stand Snowflake sells vegan ice cream made from, and shaped like, an avocado, complete with an edible pit.
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IKEA Promotes Plant-Based Eating for Earth Day

The furniture chain sent a newsletter in time for Earth Day with three plant-based recipes it says are good for your body and the planet.
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'50s Style Vegan Diner Opens in Michigan

Former Detroit-area food truck Shimmy Shack's new retro diner will serve Coney dogs, burgers, and shakes, and host birthday parties, gift-basket making events, and vegan vintage clothing pop-ups.
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Vegan Chicken Nugget Startup Raises $1 Million

Seattle Food Tech plans to debut its plant-based chicken nugget replicas at school cafeterias by the end of 2018.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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