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London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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Rainn Wilson from The Office Adopts Vegan Diet

The man who played Dwight Schrute—the hunting, beet farming, Battlestar Galactica-loving assistant to regional manager on The Office—now calls himself "The Fifty-Year-Old Vegan."
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Impossible Burger Embarks on a 6,000-Mile Road Trip

The company will also host a Meateasy—a 1920s-style speakeasy where guests enter through an unlikely storefront and discuss the past, present, and future of food.
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NYC Restaurateur Plans to Open 24-Hour Vegan Diner

Ravi DeRossi announces plans to open vegan diner Doll Face as part of the 12 eateries the vegan restaurateur hopes to open in the next two years.
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New York State Bans Elephants in Circuses

Governor Andrew Cuomo signs legislation to outlaw the exploitation of the gentle giants for entertainment across the state of New York.
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Unilever Chefs Draft Manifesto with Plant-Based Goals

Worldwide chefs are creating a manifesto that will help restructure global food systems to reduce waste, promote healthier eating, and focus more on plant-based ingredients.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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