News

London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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Student Fights Against On-Campus Slaughterhouse

Colorado State University student Austin Joseph rejects plan for JBS—the world's largest meat producer—to set up slaughterhouse at the school's Fort Collins campus
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Quorn Gets Official Vegan Certification

UK's biggest meatless brand will now clearly label all of its vegan products.
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Wheat Protein to Reach $2 Billion by 2025

Despite the gluten-free craze, demand for meat alternatives is driving the value of seitan's main ingredient through the roof.
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"Being Kind is Cool" at New Vegan Scoop Shop

Austin's Vicecreme opens with a compassionate message and incredible vegan ice cream, banana-based soft serve, sundaes, shakes, and more.
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Victoria's Secret Model Helps Launch Vegan Shoe Line

South African supermodel Candice Swanepoel collaborated with LA-based shoe company Mara & Mine to create its first vegan collection.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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