News

London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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Party Drug "Special K" Found in "100% Natural" Chicken

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Veganism in the US Grows by 600% Since 2014

American consumers who identify as vegan now comprise six percent of the population, up from only one percent in three years.
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Punk Rock Drummer Rolls Out Vegan Food Truck

David Witte from thrash band Municipal Waste will be serving vegan cheese-slathered chimichangas streetside in Richmond, VA.
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Vegan Cinnamon Roll Shop to Open in Pennsylvania

Cruelty-free bakery Cinnaholic will bring its DIY cinnamon rolls to Lancaster county in July.
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Target Pulls Hampton Creek Off Shelves

The retail giant disabled registers to discourage shoppers from purchasing the company's vegan condiment Just Mayo, and 19 other products.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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