News

London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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Ben & Jerry's Asks Fans to Pick New Vegan Flavor

The ice cream giant is crowdsourcing its next non-dairy flavor to add to its seven-pint line.
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Seven Schools in Los Angeles Adopt Vegan Lunch Program

Starting this September, children at several Los Angeles area schools will enjoy vegan burgers, subs, and tamales for lunch thanks to joint efforts by animal-rights activists.
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NadaMoo! Hosts Game of Thrones Ice Cream Contest

The vegan company's "Game of Spoons" contest will select seven winners from seven kingdoms to choose seven ice cream flavors in honor of the popular show's HBO finale.
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Scientists Find New Health Benefits in Avocado Waste

New research finds that the husk surrounding an avocado pit might halt the growth of tumors, treat heart disease, and be used as a plant-based additive in cosmetics.
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Target Severs Ties with Hampton Creek

Just Mayo and other vegan products will not be returning to Target despite FDA clearance.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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