News

London Metro Plastered with Vegan Posters

Animal-rights activists transform the “tube” station into a vegan campaign.

On New Year’s Eve, People for the Ethical Treatment of Animals (PETA) installed 60 vegan ads at the Clapham Common metro station in London, England. The “tube-takeover”—which includes ads on walls, turnstiles, and doors—depicts chickens, cows, and pigs with the slogan, “I’m me, not meat,” urging people to go vegan. The results have been positive, as is evidenced by the social media response in favor of the campaign. This tactic is an attempt to connect subway riders to animals as individuals, not as food, during a time when people make New Year’s resolutions including dietary and lifestyle changes. A series of studies conducted last year found that people experience higher levels of empathy when presented with animals as whole creatures, as opposed to as meat.

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Vegan Mac n Cheese Smackdown Draws Record Numbers

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UC Berkeley to Offer Plant-Based Seafood Tech Class

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KIND CEO Sets Up $25 Million Food Transparency Firm

Daniel Lubetzky launched the industry watchdog group to keep consumers out of the dark regarding corruption within the food industry.
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Number of North Dakota Dairy Farms Drops 75 Percent

The state's farms are struggling to stay afloat amidst reduced dairy consumption.
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Seafood Market Pleads Guilty to Lobster Cruelty

An Australian seafood market was fined $1,500 for employee's cruel treatment of lobster.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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