Vegan Snacks Most Popular During Super Bowl

DirecTV's analysis of Instagram posts finds vegan snacks took top searched spots with #GameDay.

Television service provider DirecTV recently conducted research on social media platform Instagram to determine which snacks users favor during the Super Bowl. DirecTV analyzed 25,660 food-related posts from January to October 2015 with the hashtag #GameDay. The results were then analyzed both by individual states and by which Game Day posts received the most likes. The most popular snack across the country was watermelon, with vegan snacks taking second place—and holding the most popular posted item in Florida, South Dakota, and Nevada. When it comes to engagement, vegan snacks gained the most likes across the board. “We discovered a definite trend in favored foods,” DirecTV stated in its report, “suggesting that while classics (like #nofilter chicken wings) still hold a special place in the heart of the nation, vegan offerings have recently taken game day by storm.” DirectTV’s findings are in line with several recent Google Trend reports that named “vegan” the top dietary search term in both New York City and across the globe in Australia.

More News

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

New Bleeding Vegan Burger Debuts at Costco

California company Don Lee Farms enters the veggie burger 2.0 game with its organic and raw plant-based patty that bleeds beet juice—now available at Costco, with Walmart, Whole Foods Market, and Smart & Final to follow.
Read More »

Craft Brewery Modern Times Opens Vegan Lounge

The brewery's vegan founder Jacob McKean is adding plant-based fare to all tasting room locations.
Read More »

Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul creates an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.
Read More »

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »