Milk Can Now Be Advertised as Inhumane in UK

In a landmark decision, the UK Advertising Standards Agency ruled in favor of Go Vegan World's "Humane Milk is a Myth" campaign.

This month, the UK Advertising Standards Agency (ASA) ruled to drop all allegations against Go Vegan World’s (GVW) “Humane Milk is a Myth” campaign as one that misled consumers, effectively recognizing that the message from the animal-rights organization regarding dairy is valid. GVW launched its billboard campaign in February—which focused on the industry-wide practice of removing calves from mother cows—and the ASA has since received seven separate complaints regarding the advertisement’s message, including one from the National Farmer’s Union, that alleged GVW’s campaign was casting the dairy industry in a false light. “The ad highlights that the problem faced by animals in the dairy industry is not how they are treated,” GVW Director Sandra Higgins said, “but that they are used at all.” The ASA explained its ruling was based on the current state of dairy farming in the UK and acknowledged that the routine practice of removing calves from their mothers is an inherently inhumane practice. “Although the language used to express the claims was emotional and hard-hitting,” the ASA stated in its ruling, “we understood it was the case that calves were generally separated from their mothers very soon after birth, and we therefore concluded that the ad was unlikely to materially mislead readers.” This ruling not only allows vegan advertisers to make the universal claim that all milk is inhumane but also sets a precedent for a discussion regarding the “humane” status of all other practices routinely employed in the animal-agriculture industry.

More News

Mena Suvari Has Vegan Epiphany at Moby's Restaurant

The newly vegan actress felt like an "a**hole" for bringing a leather handbag to Little Pine and has since veganized her closet.
Read More »

Pittsburgh Gets Its First Vegan Ice Cream Shop

Vegan cone and cake shop Sugar Spell Scoops will sell cashew-based scoops and whimsical unicorn cakes in the Sharpsburg borough in June.
Read More »

Meat Company Finds Americans Are Afraid of Hot Dogs

Meat brand Applegate finds that 47 percent of consumers are scared to discover the ingredients in hot dogs, while 24 percent of millennials never purchase them.
Read More »

Kat Von D Debuts 10th Anniversary Vegan Beauty Line

The animal activist launched a limited-edition, golden-hued vegan makeup collection inspired by her mother, husband, and other muses.
Read More »

Missouri Passes Bill Limiting Meat Labels to Dead Animals

Those in opposition to the bill—which purports it is alleviating consumer confusion around plant-based products—believe its passing is wrongly motivated by eliminating meat-industry competition.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »