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News

Kat Von D Beauty Launches Global Campaign on World Vegan Day

Kat Von D Beauty, founded by animal activist and entrepreneur Kat Von D, is promoting veganism through a month-long, multifaceted campaign of giveaways and experiences.

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News

Makeup Brand Mecca Max Goes Vegan

The brand, sold at major Australian retailer Mecca, removed all animal products from its formulations to appeal to compassionate consumers.

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Fashion + Beauty

Crayola Debuts 58-Piece Vegan Beauty Line

The nostalgic coloring-book companion has partnered with British brand Asos to create a crayon-inspired, animal-free beauty line.

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Fashion + Beauty

Cruelty-Free Cosmetics Act Passes in California Senate

The sale of beauty products and ingredients that are tested on animals may soon be banned in California.

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Fashion + Beauty

Vegan Lipstick Brand Fights Gun Violence with New Shade

The “Fired Up” campaign, created by social-justice brand The Lipstick Lobby, features Sandy Hook, Columbine, Pulse Nightclub, and Parkland survivors and raises funding for gun-control advocacy organization The Brady Center.

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Makeup

UK Makeup Guru Says Vegan is “The Right Thing to Do”

Jessica Rose urges makeup artists to use only vegan products to avoid supporting animal exploitation for vanity’s sake.

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Features

Glow Up With These 18 Vegan Beauty Brands

Cruelty-free companies are taking over the beauty industry, one liquid lipstick at a time.

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Fashion + Beauty

Milk Makeup Brand is Now Fully Vegan

The beauty brand’s co-founder Dianna Ruth says animal products have no place in the beauty industry.

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Celebrities

Kat Von D Debuts Vegan Program for Makeup Artists

Professional makeup artists can now subscribe to Kat Von D’s Pro services to receive a number of member benefits and support animal-rights organization Mercy For Animals.

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Makeup

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.

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Fashion + Beauty

3 Vegan Prom Makeup Looks

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Fashion + Beauty

UK Vegan Beauty Products Sales Soar by 38 Percent

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Celebrities

Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul has created an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.

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Market Trends

6 Red-Hot Vegan Lipsticks To Drive Your Valentine Crazy

Make your Valentine’s Day even hotter with these all-vegan sexy shades for your lips.

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Products

Color-Changing Vegan Lipstick Lands in Oscars Gift Bag

This year’s Oscars nominees will be treated to three vegan lipsticks, filled with flower petals, by Blush & Whimsy that change color with lip temperature.

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