Chipotle has unveiled a new vegan option at its Dupont Circle location in Washington, DC. The restaurant is serving its own meat alternative—a combination of wheat protein, soy protein, and fresh vegetables—which is marinated in Chipotle’s adobo sauce and grilled. Steve Ells, founder, chairman, and co-CEO of Chipotle, sees this vegan option as an extension of the company’s support for ethical farming practices. Ells wanted to provide a delicious, cruelty-free alternative for vegans, vegetarians, and meat-reducers alike. Currently, this menu item is only available at the Dupont Circle location, but according to Ells, response has been positive, and it has the potential to expand to other restaurants.
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