NBC Green Week

Network giant unveils its third annual week of environmentally themed programming.

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Tomorrow, NBC’s Green is Universal project kicks off its third annual Green Week of eco-themed television. Sitcoms, reality shows, and even Martha Stewart will go green this week, promoting environmental issues and sustainable living. Participating prime-time shows include Heroes, The Biggest Loser, The Office, and 30 Rock. Animal Planet’s Jeff Corwin will appear on MSNBC to discuss his new book, 100 Heartbeats, and The Jay Leno Show will feature green activist Ed Begley, Jr. NBC Universal is also promoting its Green Counts Here campaign, which asks viewers to pledge to make small green changes in their daily lives.