Renaming Vegetables

Change the way your kids conceptualize—and consume—their veggies.


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If Jessica Seinfeld’s delicious deceptions didn’t work for your children—or you—recent research offers a new solution for kids too cool for their veggies. In a study funded by the Robert Wood Johnson Foundation, nearly 200 children received their usual lunches, only this time their produce came with creative names such as “x-ray vision carrots”, “power peas”, and “dinosaur broccoli trees”. Sound like fun? The four-year-olds thought so, too. In fact, changing the preschoolers’ perceptions of these vitamin-packed plants resulted in a lasting 50 percent increase in vegetable consumption. And if that’s not enough, similar results have been shown with adult subjects. So, go ahead and try this one at home!