They say a way to man’s heart is through his stomach. This week, however, PETA advertisements have been trying to win over men’s hearts through their television screens. In a recent issue of Men’s Fitness magazine, El Paso, Texas, was named one of the fattest cities. To help sway the carnivorous, meat-loving men and women from their harmful diets, PETA has selectively played Alicia Silverstone’s PSA TV ad campaign in the area. Dripping with chlorinated pool water, a nude Silverstone emerges from her swim session saying, “I’m Alicia Silverstone, and I’m a vegetarian.“ Perhaps a lean Silverstone really can convince others to cut the fat– and the meat.