UK’s Cycling Campaign

Elle Macpherson hops on British biking endeavor.


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There couldn’t be a lovelier way to enjoy a sunny summer day than hop on a bike in lieu of riding a car. Seeing that it also helps your health and fitness, supermodel Elle Macpherson has joined forces with Britain’s latest cycling campaign, Skyride, as an ambassador. The campaign, put on by UK cycling company, Sky, and British Cycling, promotes cycling as a healthy way to travel and spend time with family. To get people pumping, Skyride is hosting 400 local rides in four city centers—Manchester, Glasgow, Leicester, and London—that will shut down several roads so that people can bicycle freely. Biking to promote family, fitness, and fun? Now that’s model behavior.