Beauty Packaging Makeover

France is cutting back on the elaborate packaging of perfume, makeup, and other goods.

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Part of picking the perfect new perfume or face powder is getting to sort through gorgeous, elaborate packaging that peppers beauty counters. Unfortunately, all the excess décor not only wastes resources, but it also ends up in the trash and damaging the environment. Fully aware of this, France passed an act last month that would stop all beauty companies from using more packaging than necessary. This change would also nullify a “consumer acceptance” clause, which was originally created to allow luxury brands to have ornate packaging. As we’ve been told since we were wee ones, it’s all right. It’s what’s on the inside that counts.