Eco-Conscious Models

Clothing store Nau selects eco-conscious models for series, The Provocateurs.

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Portland-based sustainable clothing company Nau has launched a series called The Provocateurs, in which it selects people who embody its mission to model its clothing. Five percent of the proceeds from the sale of the garments modeled then go to the charity of the model’s choice. Participants include eco-conscious star Adrien Grenier, who has also donated his time to Oceana in an effort to save blue-fin tuna. Now, in conjunction with Nau, he is promoting the non-profit charity: water, which promotes clean drinking water worldwide. Other people involved in Provocateurs include Daniela Sea, Dee Williams, and Daniel Sharp.

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