On December 9, the LA Times featured vegan food service Spork Foods in a story in its Food section. The article, written by Jessica Gelt, is titled “Bringing Vegan to the People” and goes inside one of the newly launched Spork Online cooking classes. The story looks at how the sisters behind Spork Foods, Heather and Jenny Goldberg, approach veganism in a way that is neither forceful nor militant, but instead fun and welcoming. It notes how their West Hollywood loft where Spork Foods resides is actually surrounded by carnivorous institutions, such as burger joints. “They say don’t go where you’re wanted, go where you’re needed,” Heather told the LA Times. “We call what we do ‘delicious persuasion.’”
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