Cookbook Author’s Blog

A vegan cookbook author turns a popular blog on its head of lettuce with healthy vegan recipes.

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Blogger and Vegan Lunch Box cookbook author Jennifer McCann is probably best known for her guides to cooking on-the-go meals, but this vegan virtuoso is also the founder of This Is Why You’re Thin!, a healthy eating blog. The name is a play on the popular food blog This Is Why You’re Fat, which features grossly unhealthy, fatty foods and recipes. On the opposite end of the spectrum, McCann’s blog, founded one year ago in March 2009, promotes a healthy diet centered on fruits, vegetables, and grain vegan recipes. The blog focuses on McCann’s mission to inspire and encourage others to eat more healthful, plant-based meals.