This week, the Animal Legal Defense Fund launched a new video campaign aimed at raising awareness to animal-rights and cruelty issues. The video, titled “This Is Who We Are,” draws a parallel between the legal standing of animals and inanimate luxury objects such as automobiles and furniture, and says that while both are legally unrepresented, Americans spend more money on such luxury items than on animals. Startling statistics about US consumerism—including that Americans spent $18 billion in 2009 on coffee—are used drive the video’s message home. Rock band Gomez lent its song “How We Operate” to the video.
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