Kentucky Fried Cancer

Consumers question KFC’s “Buckets for the Cure” campaign for National Breast Cancer Awareness Month.

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In honor of National Breast Cancer Awareness Month, Kentucky Fried Chicken will package its buckets of chicken in pink tubs labeled “Buckets for the Cure,” and is donating 50 cents from each bucket to the Susan G. Komen Breast Cancer Foundation. The special, which runs throughout May, has stirred controversy among consumers, who argue that the deep-fried, chemically treated food is an inappropriate menu item to promote breast-cancer awareness, as it has been proven to increase cancer risk. Critics are calling the partnership disingenuous and dangerously misleading.