On April 1, cruelty-free cheese company Daiya launched its retail packaging, and grocery stores and restaurants across the country have been clamoring to get their hands on it. This week, at the suggestion of animal-rights group Mercy For Animals (MFA), Manhattan’s Saluggi’s pizzeria has begun to serve Daiya on a trial basis. The Saluggi’s menu switch is the first success in a much bigger campaign that MFA is launching to bring vegan cheese to plant-based pies. Currently, the group is reaching out to pizzerias in Manhattan and Brooklyn. Prior to testing out Daiya, Saluggi’s offered a variety of vegetarian pizzas, but no vegan-friendly cheese alternatives.