Veg Treehugger Founder

Treehugger founder discusses the benefits of going veg and why he’s a weekday vegetarian.

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Recently, Graham Hill, founder of green lifestyle website Treehugger, spoke about his weekday vegetarianism at the TED 2010 conference in Long Beach, Calif. Hill described his current diet, which he’s maintained for more than a year, as “weekday veg”: A commitment to not eat anything with a face five days a week, and on the weekend he will eat meat if he desires to. Hill says he adopted Monday-through-Friday vegetarianism to benefit his health, the environment, and the animals, and within his reduced consumption plan, he discourages people from eating red meat altogether. At the end of Hill’s lecture, he asks the audience to give his weekday veg diet a try.