Pork Industry Gaffe

The National Pork Board issues a cease-and-desist order to website ThinkGeek over an April Fool’s joke.

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Recently, lawyers representing the National Pork Board sent a cease-and-desist letter to satirical website ThinkGeek after it posted an April Fool’s Day joke depicting a can of unicorn meat featuring the slogan, “The Other White Meat.” While the catchphrase is a trademark property of the National Pork Board, the letter addresses the joke product as if it were legitimate, explicitly ordering ThinkGeek to halt production of its unicorn meat, “…you have been marketing a product called ‘Radiant Farms Canned Unicorn Meat’ using the slogan ‘Unicorn—The New White Meat White.” Critics and bloggers have reposted the letter, calling the pork industry gaffe embarrassing and discrediting.