Vegans Win Ice Cream Contest

The weekend of July 31 was the sixth annual Brown Cow Ice Cream Trough Eating Contest in Chicago, and for the first time in the competition’s history, a vegan team took home the prize. Jeff Olichwier, John Beske, and Ross Cannon were the first all-vegan team, representing Chicago Vegan Mania, to ever enter the contest. They were served up a giant sundae of 21 scoops of seven different varieties of ice cream from Chicago SoyDairy’s Temptation Vegan Ice Cream, large amounts of specially blended, non-dairy whipped cream, topped with cherries and sprinkles. The trio ate through the trough like a dream, finishing in six minutes and 52 seconds, beating all of the other non-vegan competitors.