The weekend of July 31 was the sixth annual Brown Cow Ice Cream Trough Eating Contest in Chicago, and for the first time in the competition’s history, a vegan team took home the prize. Jeff Olichwier, John Beske, and Ross Cannon were the first all-vegan team, representing Chicago Vegan Mania, to ever enter the contest. They were served up a giant sundae of 21 scoops of seven different varieties of ice cream from Chicago SoyDairy’s Temptation Vegan Ice Cream, large amounts of specially blended, non-dairy whipped cream, topped with cherries and sprinkles. The trio ate through the trough like a dream, finishing in six minutes and 52 seconds, beating all of the other non-vegan competitors.
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