HSUS Activist Strategy

HSUS becomes stockholder of Lance, Inc, to encourage transition to cage-free eggs.

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The Humane Society of the United States (HSUS) has become a stockholder of snack-food company Lance, Inc. Lance has been under scrutiny after undercover investigations revealed its egg-suppliers’ hens living in battery cages in poor conditions, among which included living hens alongside deceased hens. HSUS hopes that by becoming a stakeholder, they can encourage the company to switch to cage-free methods. Lance is the maker of a variety of snacks, including crackers, cookies, popcorn, and snack cakes. Recently, other large food companies have pledged to switch to cage-free eggs, such as Pepperidge Farm, Sara Lee, and Hellmann’s.

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