Whole Foods Vegan Program

The natural-foods retailer expands Health Starts Here, a plant-based vitality and wellness program, to 303 stores.


Whole Foods Market announced Tuesday that they are rolling out its Health Starts Here program to 303 additional stores across the country. Health Starts Here is a plant-based approach to healthy eating focused on whole, nutrient-dense food, fresh produce, and healthy fats—it even provides shoppers with resources such as in-store health consultations and online tools. Vegans are heavily involved in Health Starts Here, from Dr. Joel Furhman as a member of the program’s advisory board to Rip Esselstyn’s The Engine 2 Diet as recommended reading. John Mackey, a long-time vegan, is the CEO of Whole Foods Market.

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