Whole Foods Vegan Program

The natural-foods retailer expands Health Starts Here, a plant-based vitality and wellness program, to 303 stores.


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Whole Foods Market announced Tuesday that they are rolling out its Health Starts Here program to 303 additional stores across the country. Health Starts Here is a plant-based approach to healthy eating focused on whole, nutrient-dense food, fresh produce, and healthy fats—it even provides shoppers with resources such as in-store health consultations and online tools. Vegans are heavily involved in Health Starts Here, from Dr. Joel Furhman as a member of the program’s advisory board to Rip Esselstyn’s The Engine 2 Diet as recommended reading. John Mackey, a long-time vegan, is the CEO of Whole Foods Market.