In recognition of Vegetarian Awareness Month, Subway has asked its customers to share their thoughts on its Veggie Delite sandwich. On October 3, the company—which surpassed McDonald’s last March and became the largest restaurant chain in the world, with close to 34,000 locations—asked its vegetarian Twitter followers to share their preferences and suggestions for its Veggie Delite sandwich. Subsequently, animal-welfare group Compassion Over Killing has started a “We Love Subway” campaign and website petitioning the chain to expand its veg options and start featuring fake meats, such as Tofurky. So far, the site has collected more than 4,500 comments asking the chain to offer increased options for vegans and vegetarians.
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