No Fur for Fendi

Seoul has forced fashion giant Fendi to remove all fur from its upcoming runway show.


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Vociferous objections by animal-rights activists in Seoul, South Korea, has led to the ban of fur in Fendi’s upcoming runway show. More than 1,200 guests are planning to attend Fendi’s show on June 2, held on an artificial island on the Han River; the event is the Italian fashion house’s largest fall-winter show in Asia. While Fendi representatives say they will continue negotiations with the city, Seoul city official Seo Jeong-hyup said that negative public sentiment led officials to demand the removal of fur from runways. Fendi has 13 stores throughout South Korea.