This weekend Gardein—makers of animal-free meats—will kick off a four-city tour to encourage consumers to stop eating meat for at least one day per week. In light of the popularity of Meatless Mondays, the tour will offer cooking demonstrations, samples of Gardein products, and recipes. For each person who pledges to go meatless for one day per week during the summer, the company will donate one of its meals to a local nonprofit for the hungry. Boston, Chicago, Atlanta, and Washington, DC, are the tour’s scheduled stops, and if the tour is successful, additional cities may be added to the lineup for next summer.
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