For the month of June, the multimedia outfit Good is challenging its readers and employees to adopt a vegetarian diet. The effects meat eating has on health and the environment, as well as human and animal cruelty, are reasons Good is choosing to go veg. Most of the outlet’s staffers have decided to reduce or eliminate meat for the month, and some, including Good’s Executive Editor Ann Friedman (a 10-year vegetarian), are adopting vegan diets. This month’s challenge is part of the Good 30-Day Challenge series. Previous challenges include driving less, giving up processed foods, and giving up soap and shampoo.