Meatless Mondays Take Off

In just six months, the nationwide awareness of Meatless Monday has risen from 30 percent to 55.2 percent, according to recent findings from FGI research. Meatless Monday is a nonprofit informational initiative started in an effort to decrease meat consumption in the US. Chris Elam, the initiative’s program’s director, credits influences such as Oprah, Mario Batali, and Sodexo for creating the jump in recognition, as well as word of mouth and other grassroots efforts. Of those who were aware of the program, nearly 30 percent reported that they have started decreasing their meat consumption.