Demand for Veggie Burgers Rises

A new study finds that consumers are demanding more vegetarian options at restaurants.

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According to a new study, nearly half of all Americans eat a burger once a week, a 10 percent increase since 2009. The good news is that more consumers are demanding vegetarian burgers, according to the research company Technomic. The study reports that 23 percent of consumers, ages 18–34, believe it’s important for restaurants to offer a vegetarian option. Some fast food chains have responded by offering more veg-friendly options, such as Burger King’s BK Veggie Burger. Perhaps Americans will soon see the vegetarian options fast food chains already offer their international customers, such as the McFalafel (Egypt) or the Veggie Deluxe (UK), here at home.