Eco-Friendly Fashion Site

The daily eco-fashion blog Magnifeco is now providing readers with a new way to buy cruelty-free clothing via its companion shopping portal, magnifecoshopping.com. Launched last week by Toronto-native Kate Black, Magnifeco Shopping offers eco-friendly clothing, shoes, accessories, and beauty products for women, focusing on items that are vegan, fair-trade, recycled, sustainable, and organic. Black was inspired to launch the site after reading a survey in the Guardian that showed that 69 percent of UK adults polled would be more likely to buy ethical clothing if it was more widely stocked. Magnifeco Shopping creates a “Look of the Week,” complete with shoes, handbags, makeup, clothes, and accessories, and works with popular vendors like ModCloth and Zappos to provide customers with the latest in eco-friendly fashion.