James Franco, who appeared last summer in the animal welfare-themed summer blockbuster Rise of the Planet of the Apes, is making real-life strides towards improving the lives of chimpanzees. Franco appears in a new ad commissioned by the Physicians Committee for Responsible Medicine admonishing the practice of testing on chimps and urging Congress to pass the Great Ape Protection and Cost Savings Act. Comedian Kevin Nealon also appears in the commercial, which reveals disturbing video footage of chimpanzees undergoing scientific experimentation and encourages viewers to pledge to help the protective measure pass. The video is available to watch on YouTube and on PCRM’s website.
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