Joy Kingdom Facebook Game Benefits Real Animals

The new social media game challenges players to earn “joy” that is translated into funding for animal causes.


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Sojo Studios, the gaming company responsible for the philanthropic game “WeTopia” benefitting children’s charities, is back with a second installment. In Joy Kingdom, benefiting the Humane Society of the United States, Best Friends Animal Society, and Farm Sanctuary, players help Amani, King of the Animal Spirits, rebuild the animal kingdom after its “joy” is stolen away by shadows. As players work together, they earn joy as a currency, and are able to contribute to their charity of choice to fund real-world projects. The funding is thanks in part to Sojo’s partnership with Ellen DeGeneres and additional support from Justin Bieber. “Joy Kingdom is fun, and I’m excited about how many animals we’re gonna help,” says DeGeneres. “I hope that when my fans play Joy Kingdom they feel the same way,” adds Bieber.