For the first time in Super Bowl history, this year’s game will offer organic concessions, with a portion of all proceeds going to family farms around the country. Today, fans at Indianapolis’ Lucas Oil Stadium can enjoy three types of Homegrown Concessions’ organic, locally sourced chili—including a vegetarian option— provided by Farm Aid, a nonprofit organization that promotes family-farm agriculture, and sports-concession provider Centerplate. Musician and Farm Aid co-founder John Mellencamp says, “Farm Aid is introducing football fans to family farmers by serving Homegrown Chili at the Super Bowl. It’s good food from family farms, including some from right here in Indiana.”
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