Market for Fake Meat Booming

Market for Fake Meat Booming

With new products hitting the shelves, the meat-substitute industry is getting mainstream attention.


104 Shares

The meat-substitute industry is reportedly booming—and mainstream media sources are taking note. According to an NPR article published this week, 110 new faux-meat products have been introduced since 2010, with frozen items earning $267 million in sales last year. NPR says the mounting mainstream appeal of plant-based meat products is partially due to innovations in taste and texture—an observation echoed by The New York Times food columnist Mark Bittman, who recently described how increasingly palatable fake-meat products are becoming a viable solution to the adverse effects of the meat industry. He asks, “Would I rather eat cruelly raised, polluting, unhealthful chicken, or a plant product that’s nutritionally similar or superior, good enough to fool me, and requires no antibiotics, cutting off of heads, or other nasty things?”

Get the Holiday Food Issue of VegNews FREE when you subscribe by November 1!

Subscribe