Actress Alicia Silverstone has joined forces with organic skin care company Juice Beauty to create a collection of vegan products that are as eco-friendly as they are beautifying. The line, which is available now on Juice Beauty’s website, features moisturizer, lipstick, powder, highlighter, and a chamomile facial cleanser, Silverstone spent two years developing the products, personally choosing the scents and textures for each piece of merchandise. She tells Women’s Wear Daily, “This is who I am. This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100-percent believe in.”
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