Just days after featuring Vegan Is Love author Ruby Roth, NBC’s Today has once again forayed into veg territory by featuring chef to the stars Roberto Martin for a meat- and dairy-free cooking demo on Wednesday’s show. Martin, who is also the personal chef to Ellen DeGeneres and Portia de Rossi, is currently promoting his new book Vegan Cooking for Carnivores, and appeared alongside his client de Rossi to convince viewers—and host Ann Curry—that adopting a compassionate diet doesn’t have to mean self-deprivation. The recipes that Martin shares—which are also viewable on Today’s website—include Southern fried chik’n, mac ‘n’ cheese, and Chocolate-Chip Magic Bars.
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