The Seed Launches in New York City Today

This weekend, New York City’s SoHo neighborhood will transform into a center of vegan innovation when The Seed: A Vegan Experience launches its inaugural event. Taking place at the 50,000-square-foot 82Mercer conference center, the two-day fest will feature cooking demonstrations, eco-friendly vendors, and lectures by some of the movement’s most prominent figures, including bestselling author and lifestyle guru Kathy Freston, vegan triathlete Brendan Brazier, and plant-based physician Joel Fuhrman. Along with these activities, Seed attendees can peruse a variety of handmade goods at Bust magazine’s first all-vegan Craftacular fair. Proceeds from The Seed will benefit animal-welfare organization Mercy For Animals and nonprofit New York Coalition for Healthy School Food.