Hair-care giant John Paul Mitchell Systems is being presented with People for the Ethical Treatment of Animals’ Courage in Commerce Award, following the company’s decision to remove its products from the Chinese market. While Paul Mitchell has been cruelty-free since its inception in 1980, the company was informed it would have to pay for animal tests in order to continue selling its products in China, which it had not previously been required to do. CEO and Co-founder John Paul DeJoria informed PETA that sales had been on hold in China last year, that Paul Mitchell products will not be sold, and that the company remains committed to its cruelty-free policy.
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